Plus, Lone Wolf’s partnership with CAR deepens; ATTOM launches Transparent Owner; Cloze introduces voice-enabled AI assistant; more.
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Editor's note: Technology is a driving force in real estate. From startups to established players, tech companies are constantly innovating, growing and forging partnerships. Here we highlight some of the latest news about the companies that help power the industry.
Zillow unveils app in ChatGPT
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Zillow has announced a partnership with OpenAI to integrate Zillow search into ChatGPT. The move makes Zillow the only real estate app available in ChatGPT, according to a press release, allowing users to explore listings, financing options and housing insights through the AI platform.
Through the new integration, users can ask ChatGPT housing-related prompts like "What can I afford nearby?" or "Show me homes with a big backyard." In response, the Zillow app within ChatGPT will surface listings that include photos, maps and pricing — and link directly back to Zillow so potential clients can schedule tours, connect with agents or explore financing options, the release said.
The app — which is available now — draws on Zillow's housing data, real-time listings and design for listed homes and rentals. Zillow said it plans to expand the experience with new-construction listings and 3D tours over time, continuing its focus on using AI to simplify the path from home search to purchase.
"As people increasingly turn to conversational AI to make their lives easier, Zillow is bringing that same simplicity to the home journey within ChatGPT," David Beitel, Zillow's chief technology officer, said in the release. The partnership "puts Zillow at the forefront of generative AI adoption," he added.
Final Offer enters Colorado
Final Offer, a real-time listing and negotiation marketplace used by brokerages across North America, has launched in Denver and the Front Range through partnerships with RE/MAX Alliance, RE/MAX Professionals, RE/MAX of Cherry Creek and West + Main Homes.
The platform, which recently expanded in Texas, gives agents and consumers a transparent way to view and act on offers, providing instant alerts when bids are made on listings. Sellers gain new tools to generate buyer activity, while buyers can see real-time offer data and deadlines. Final Offer also provides agents with "buy it now" pricing, flash sales and reverse offers that instantly notify interested buyers, according to a news release.
"Consumers expect real-time transparency in every other part of their lives. Why should buying or selling a home be any different?" Chad Ochsner, broker/owner of RE/MAX Alliance, said in the release.
The platform gives buyers and sellers "a clear view of the process from start to finish," said Bailey Dolian, president and employing broker of RE/MAX of Cherry Creek, adding that the partnership helps ensure "that we put the consumer first by eliminating guesswork and providing our agents with tools that maximize transparency."
Lone Wolf and CAR expand partnership
Lone Wolf Technologies has announced a new five-year agreement with the California Association of Realtors (CAR) that will provide the association's more than 190,000 members access to Lone Wolf Foundation.
Designed to simplify real estate transactions from lead generation to closing, the unified technology platform integrates tools such as Transact, Relationships and Deal Tracker, enabling agents to manage deals, clients and communications in one place. Lone Wolf Foundation aims to reduce administrative burdens and strengthen client relationships through real-time data and seamless workflow integration, according to a news release.
"We're thrilled to deepen our partnership with the California Association of Realtors and bring Lone Wolf Foundation directly to their members," Lone Wolf Technologies CEO Jimmy Kelly said. "This partnership empowers agents to manage deals, strengthen client connections and succeed in today's competitive market."
CAR President Heather Ozur said the expanded partnership ensures members have access to technology that drives efficiency and service excellence. "This isn't just about streamlining operations — it's about helping our members deliver standout service and build stronger, more successful businesses," Ozur said.
ATTOM launches Transparent Owner service
Property data and real estate analytics provider ATTOM has introduced Transparent Owner, a new product designed to provide insight into property ownership and investment activity in the U.S.
Using proprietary identity resolution technology that combines public record data, machine learning and advanced linking logic, Transparent Owner identifies beneficial owners hidden behind entities such as LLCs, trusts and holding companies, the company said in a press release.
Available through Snowflake, the dataset integrates with ATTOM's existing data products. It standardizes ownership records, assigns unique owner IDs and links verified mailing addresses to identify who controls a property. Clients can use it to improve deal analysis, compliance, marketing and risk management across markets.
"Property ownership has gotten more complex, and public records do not always tell the full story," said Todd Teta, ATTOM's chief product and technology officer. "Transparent Owner helps our clients cut through that complexity and see the real picture, whether they are vetting a deal, analyzing portfolios or building compliance checks."
More tech news
Zillow has announced that more than 50 brokerages nationwide have adopted Zillow Showcase, its premium listing marketing platform designed to help agents win more listings and sell homes faster. Showcase listings see up to 79% more views and 91% more shares, according to Zillow data. Partners include major brands such as Howard Hanna, Berkshire Hathaway HomeServices and The Agency.
Cloze has launched Maia, a new AI-powered virtual assistant that helps agents manage contacts, listings and marketing through simple voice or text commands. Now in beta for Platinum and Enterprise users, Maia can draft emails, create Canva materials, transcribe client meetings and push listings to tools like Cloud CMA and HomeSpotter.
Better has launched a Bank Statement HELOC for self-employed, freelancer and small business owner borrowers who don't qualify under traditional W2-based underwriting. Applicants can use 12-24 months of personal or business bank statements for instant AI-driven income verification and underwriting through Better's AI-driven Tinman platform, with no tax returns or W2s required, the company said in a news release. The program also streamlines appraisals and title insurance for loans up to $400,000, expanding access to lower-cost home equity and debt consolidation.
