People on the Move: HomeServices taps brokerage leader for VP role

Long Realty CEO Renee Gonzales has been named vice president of Core Services Integrations at HomeServices. Plus, NMB adds chief culture officer.
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Editor's note: As an industry with millions of agents and over 100,000 brokerage companies, new leaders rise to the top every day. Here we highlight executives and other notable leaders who've recently taken on, or stepped away from, roles that influence the residential real estate landscape.
HomeServices taps affiliate CEO for new VP role
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HomeServices of America has announced the appointment of brokerage leader Renee Gonzales as vice president of Core Services Integrations, a newly created position aimed at strengthening operational alignment and driving growth across its national network.

Gonzales will retain her current role as CEO of Tucson-based Long Realty, a HomeServices affiliate, while working closely with other brokerage leaders and core service teams to enhance adoption of mortgage, title and insurance services, the company said.
In the announcement, HomeServices President and CEO Chris Kelly said Gonzales brings an "exceptional track record of performance and partnership" to the role and that her "leadership reflects the type of thoughtful, field-informed strategy that will help us continue delivering a seamless, end-to-end experience for consumers."
In the highly competitive brokerage space, Gonzales noted that she sees an "opportunity to lead the industry" and create value for the company by "empowering agents, aligning strategy, and building relationships that help every company in our network thrive."
This is the latest of several leadership changes at HomeServices since Kelly moved into the CEO role in April. In May, the company announced that CFO Alex Seavall's role had been expanded to include operations, while BHHS New England Properties CEO Candace Adams was moving into the executive vice president role vacated by Kelly. Brenda Maher was named president of BHHS New England and New York Properties, with Adams staying on as chair.
Nationwide Mortgage Bankers announces new C-level role
Nationwide Mortgage Bankers (NMB) has named Chris Allen as its new chief culture officer, an appointment that reflects the company's commitment "to a culture that puts people first," NMB President Michael Brennan said in a news release.

Allen previously served as chief talent officer at Movement Mortgage, where he helped scale the company to over 4,000 employees and earned recognition for creating a purpose-driven, people-first culture, NMB said. He oversaw initiatives including Movement University, a talent development platform, and the Thrive Department, which emphasized holistic employee wellness.
At NMB, Allen will collaborate with other senior leaders to drive leadership development, employee engagement and organizational alignment efforts. He will also spearhead the NMB Leadership Academy, which will focus on establishing a unified operating system and clear performance goals.